hi, i'm bowie szeto.

01 — about

I think in stories,
work in numbers.

你好!I'm Bowie — a strategist, analyst, and creative based between Hong Kong and San Diego.

I study Business Economics at UCSD's Rady School of Management, where I've built a practice around financial modeling, operational strategy, and brand storytelling. I'm drawn to the places where precision meets taste — where a good spreadsheet and a sharp editorial eye point toward the same answer.

Fashion, data, and narrative are my three obsessions. I'm happiest when I get to use all three at once.

02 — selected work

01

seasonal fashion insights

Analyzed runway and consumer data to shape a seasonal merchandising framework for a premium fashion label — translating audience behavior into refined commercial positioning.

  • fashion
  • market analysis
  • strategy
→
02

revenue optimization system

Built a profitability model and executive dashboard to prioritize high-margin growth opportunities — clean KPIs surfaced from complex SQL, presented with intentional visual clarity.

  • finance
  • SQL
  • dashboards
→
03

luxury collection narrative

Defined a refined launch concept and visual story for a high-end fashion drop — audience behavior, commercial targets, and editorial voice unified into a single direction.

  • brand strategy
  • editorial
  • creative direction
→
04

strategic performance cockpit

Designed a polished analytics view for business decision-making — an executive-facing system where every number has context, every chart earns its place.

  • analytics
  • consulting
  • visualization
→

03 — résumé

experience

Jul 2025 –
Jan 2026
  • Designed P&L, FP&A dashboards, and revenue forecasting model to analyze e-commerce fees and inform financial planning
  • Drove data-driven decision making, implementing cost-plus pricing strategy and scenario testing for the launch of 2 new products
  • Supported month-end financial reporting by conducting variance analysis and providing actionable recommendations to improve profitability
  • Created digital marketing materials that generated 50K+ views and 615 interactions, a 10x increase month-over-month
Dec 2023 –
Mar 2026
  • Closed 30+ orders generating over $70,000 in revenue using QuickBooks and Shopify to create custom invoices and collect payment
  • Reduced costs by 15% on applicable student orders by negotiating exemptions from UCSD's trademark licensing fees
  • Reconciled $20,000+ in procurement expenses monthly using SAP to create financial reports tracking COGS and payment receipts
  • Onboarded and managed a team of 3 sales associates, training them on order fulfillment and overseeing order delegation
Jun 2024 –
Jun 2025
  • Managed a $10,000 chapter fund and worked with the VP of Finance to organize fundraisers and budget for events and national fees
  • Organized a multi-channel marketing campaign that brought in 1,000+ prospective members to recruitment events
  • Oversaw 8 Executive Committee members in key functions including philanthropy events and inter-chapter mixers
  • Planned and coordinated a 5-week educational program for potential new members with industry presentations and professional development workshops

education

2022 – 2026

UC San Diego · Rady School of Management

B.S. Business Economics, Minor in Finance

core skills

SQL · profitability analysis · executive dashboards · market trends · consulting frameworks · business storytelling · brand strategy · visual analytics

download résumé ↓

04 — contact

let's build
something.

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